I’ve done quite some job interviews in digital marketing over the last couple of years. And you would be surprised how a few very simple questions can help you to differentiate between the would-be’s and the will-be’s.
Whether it’s client-side or agency-side, there are a few questions that you should always ask when interviewing a potential candidate for a digital marketing position.
I’m not going to cover any specific technical questions here. Depending on the role that someone is applying for, it would make sense to ask more in-depth questions about spider crawl equity, dynamic remarketing, Google Tag Manager macros, mobile app deeplinking ads or the performance of lookalike audiences on Facebook. These questions are easier to come up with than a few good generic questions.
Here’s my personal list of favorite questions to ask.
How do you think an average day at work would look like here?
One of my all-time favorites. There’s a lot to be discovered in this answer. It will tell you if the potential candidate:
- has a clear picture of what your company does
- has read the job description properly
- has an idea about his position in the company
- has relevant experience in a similar role
Who do you consider to be global digital marketing influencers?
This will teach you a lot about the passion that drives your potential new hire. If he can’t name at least a few well-known people in the industry, you know pretty sure that he/she isn’t really keeping up with the latest trends.
What is the latest blog post that you’ve read?
Closely related to the previous question. Please note that you should not ask which blogs someone reads, but rather ask for a specific example of a recent post. It’s easy to name a few authority blogs, while you maybe haven’t read a post in the last 6 months.
Can you rate your knowledge of the different digital marketing channels?
A good question to ask at the end of the interview. This question does 3 things:
- There will be some channels that are named spontaneously, while others might be left out (by accident or not). Only by the selection of channels that they mention, you’ll get a pretty good idea about the real interest of the potential hire. This is great to keep in mind and come back to this later in the interview.
- It will give you an idea if he/she is maybe overestimating their own experience and knowledge (depending on their previous answers). This will also give you a strong hint towards the nature of the candidate. If they are constantly overestimating their own experience, it’s a potential red flag.
- You’ll often get an answer like “At the moment I would rate my SEO knowledge a 4/10, but I’m really interested in the topic and would like to learn more about it”. Valuable information for future career paths, if it comes to an actual hire.
What do you think is low hanging fruit to boost our digital marketing efforts?
A pretty broad question, but a good one. You’ll find out if the person you’re interviewing has given this interview some thought upfront and obviously if the strategies and tactics that they are suggesting, make any sense.
If you work at an agency, you could ask the same question for one of your clients, of course.
These are some of the questions that became part of my default list when interviewing someone for a digital marketing role. Feel free to share your thoughts, feedback and suggestions.